You have previously read my comments about the importance of having a website. The impetus for writing this post came about in a very familiar way for me: reading about it elsewhere.
My good friend Alyson Stanfield has a new post in which she writes about overhearing two curators discussing an upcoming exhibition.
“Last Sunday I went to hear two curators talk about how their new exhibition came together. What was fascinating (and not surprising) was to hear how strongly the artist’s statement and website were considered during the process. The curators emphasized repeatedly how important the statement was to help explain the work. They then described how they used an artist website to shine light on anything they were unsure about.
The statement and website were even more important when they were on the fence about whether or not to include the work.”
In the course of reviewing work for upcoming issues of Shadow & Light Magazine, I had to do the same thing. Aside from the submissions we receive, my art director and I visit many platforms in search of great work by photographic artists. We are often left wanting.
Many times the person only has a Facebook page, or a blog, or any number of other platforms that really don’t present their work in a compelling manner.
A website (above) completes the process and illustrates to the viewer that you take your creative pursuits seriously. I feel the same way as the curators mentioned above. When I decide to publish an artist’s work it is because I can readily see that they are serious about what they do. They care about their work and how it is viewed. They have a site that is easily navigated and work is presented in a manner that illustrates the quality of the work with little (if any) distraction.
In the above illustration, Aline Smithson has decided to have the simple unfettered look, one that is easy to navigate and simple to understand. There is a slideshow beneath the header that illustrates the breadth and quality of her work.
There are many template platforms that make it very easy and affordable to create your own site. This may be (next to creating the art) the most important decision you will make in advancing your creative career.