Guest post by , Mailpoet
When you’re running around doing the jobs of several people, it’s very easy to let complacency creep in and that’s when mistakes begin to happen, or you might send out emails you’re 100% happy with. Use this guide to help you consider six email mistakes to avoid and what’s important to you and your subscribers.
1. You’ve got typos
We’ve all done it. Sent an email out and made a grammatical error or a typo because we’ve not checked our emails properly. The easiest thing is to write out your email copy in a word processor like Word, Pages or even Google Drive and you’ll be able to check the words you’ve spelt wrong.
Also, if you can get someone to check the document, four eyes are better than two! If you can’t do that, walk away from it and work on something else for 20 minutes, then come back to it and read it again. You’ll notice any errors much more easily.
2. Your email doesn’t look like your website
Consistent branding really gives the customer a feel for your company, blog or website, so try and make it all match up with the same colours, fonts, logos etc. If you’re using fancy fonts on your site, you should choose the closest matching standard font. Restrict yourself to one or two fonts and colours. The nicest emails keep it simple.
With MailPoet, it’s easy to build beautiful looking emails with our drag and drop email designer. We also have themes available so you can get off to a great start. With Premium, you can get even more themes suitable for every type of mood and message.
3. It’s all me, me, me
When thinking about what to write in your next email, consider “How does the recipient benefit from this? Will they want to hear what I’m saying?”
Always remember that if you keep telling the customer what you want to say and not considering what they will get from the email, they’ll soon switch off and stop reading your emails or unsubscribe.
Picture your type of customer in your mind – create a character for him/her and imagine that you’re writing to just one person. You can’t please everyone all the time, but you can create something that is pleasing to read.