a guest post from Alyson Stanfield/ArtBizCoach.com
Most artists start an e-newsletter with good intentions of staying in touch with their list. They imagine a monthly newsletter with regular columns, special features, and a calendar of upcoming events. It starts out good enough, but then something goes wrong for some artists.
It goes a little like this . . .
One newsletter goes out and contains every possible bit of information the artist can come up with. When it’s time for the next issue, the artist has nothing new to share. She gave all she had in the last issue.
She decides: It’s cool to skip an issue or two. So she waits for something to happen.
Finally! She has news! She starts piecing together a fresh issue. Then she realizes all of the other things that have been going on, which she previously thought were unworthy of the newsletter. Now she wants to cram them all (again) into a single edition.
It’s a vicious cycle of lack and plenty. If you’re affected by this, there might be a way out.
Stop Calling It a Newsletter
I have begun to recommend to many artists that they stop thinking about their emails as newsletters.
Just the word “newsletter” brings up all kinds of anxieties, including the demands of a deadline and actually having news – something to say. Never mind the pressure of competing with everything else in recipients’ inboxes.
Once you say, “I’m going to send a newsletter,” the burden begins because language matters. Once you name something, your mind fixates on what you believe that thing to be.
Alyson Stanfield is an artist advocate and business mentor this article was originally published in her Art Biz Insider, which is sent weekly to thousands of artists who are elevating their businesses. You can find much more business information by clicking on the link, above.