As an reviewer, editor, publisher, etc., one of the questions that people ask me the most is “How do I get people to come to my site?” It’s a good question, and one that should not be overlooked when putting up a site, whether such a site is going to be used for promotion, publicity, sales, or whatever.
It’s usually, however, not the first thing one thinks of when making the decision to go “cyber.” Without going into a lot of detail about what it takes to build a good site so that “when it’s built they will come,” in this post I will just deal with the acquisition of millions and millions of potential clients, buyers, etc.
Along with many other considerations, one of the things that should be near the top of your site-building list is how are you going to bring people to your site. No matter whether or not you are an artist, musician, home builder, pet sitter, or the like, you do need to know how to bring people to your site.
OK. I’ve done the set-up, now for the answer to the question: You simply ask them. That’s right! I have used the time-worn adage many times over the years that “no one knows unless you tell them.”
Here is a short (and partial) list of how you can do that:
• Collect business cards everywhere you go
• Ask people to get in touch with you and save that email
• Download a list of your contacts from your email provider
Once you have a group of names saved you need to send those people a note and tell them about your incredible new site, where they will be amazed by the design and the products you have for sale.
The way I have built lists over the years is to use an email service provider (ESP). I have used a few, but the one I am using at present is Benchmark. They provide me with great statistics, and are fairly inexpensive. But you do need to do your homework. The best way to do that is to ask your friends what they are using.
If you are a WordPress user you can use one of the many free services that allow you to send small emails to a select group of people. That way you can announce your site, and let them know that it might very well save their life (not likely) and/or add the their emotional well-being (hardly) if they subscribe to your posts of your newsletter.