Red Dog News Market Wise Photographics Blog series #4: The next thing you need to be aware of when you decide to find a “home” on the Internet.
OK. You’ve done a lot of work acquiring your email list. You’ve pestered family, friends, fans, and mostly anyone barely alive. You have also received their permission to include their name on your list. Right…
And, you have done a tremendous amount of work researching domain names, and finally selected and registered one that will “fit” your brand, at least for the foreseeable future. Great! Remember as soon as you come up with a name, you need to get online and purchase that domain name. If you wait too long it could very well be gone by the time you decide to buy it. Be sure to click on the GoDaddy button on the right to get great pricing on your URL choice!
Just about everything is ready for your new home on the Web. The next thing we are going to discuss is something you may have already begun to do: process your images for the Web. There are many ways to go about this, but the best thing you can do for your sanity is to discover a process that works for you (and maintains that sanity) on a consistent basis. Most of this discussion will be based on a digital process, but a little bit later I will also go through a bit of working with silver images, which will encompass other “alternative processes” as well.
For the sake of simplicity I will be discussing how I prepare images for display. This will take you back to when you spent that day at the beach (left, Venice Beach), or the almost hidden brick wall, and took a few pictures for posterity. You had no idea what you were going to do with them, but you thought (at the time) that they had some possibility.
The first thing you want to do is upload the images to your computer. It is best to do this as soon as possible, even before you fill up that 16gb compact flash or SD card. You may think you want to wait until you fill the card, which could (arguably) be a lot more efficient. Wrong! For some people by the time the card is filled, you may have forgotten the particulars of the first few images on that card.
I suggest you create a few folders (left): Portraits, Landscapes, Street, Figure, etc. These labels are not set in stone, but just a few suggestions. Something to get your mind going in the right direction. I should also mention that those folders should be within one titled, “Photographs.”
If you have set your digital camera settings to where they should be: JPEG/RAW, you will need to have separate folders for each set of these files. Once you get them downloaded, you will also need to store those files in a different location, most preferably in an attached hard drive. I know it sounds like a lot of folders, but believe me when you start trying to find singular images, you will thank me.
OK. Now we are ready to size the images. I don’t size every image. In the image viewer I have (which is old, but I like it) I open the JPEG folder and view all the images, discarding the ones that are too blurry or just plain bad. I then transfer those I think I can work with for current or future projects to another folder, and call that one “Semis.” I don’t do anything with the RAW folder at this time, saving it for future use.
I then open the Semis folder and open each of the images in the viewer. I usually resize and relabel each image with the same dimensions, which makes for easier insertion into Web pages. I also retain the original code number form my camera in the label for ready identification. The dimensions I use are 5×7-inches, and 90dpi (dots-per inch), which seems to work with most platforms.
One thing you really need to be aware of, however, is that your treasured image will look different on different monitors. What looks good on your monitor, may not look good on your cousin’s screen. The best you can do is to be sure the image looks good when you bring it up on your screen.
Some of you may understand these suggestions readily, and some not so readily. I am trying to keep them easy and understandable. If you have any questions, let me know, and I will be glad to assist you.