Red Dog News Market Wise Photographics Blog series #3: The second thing you need to be aware of when you decide to find a “home” on the Internet.
If you have spent the last week gathering a list or file of your family friends, and other people who have either contacted you or that you know… you are getting closer to finding a home for your photography on the web.
See, it wasn’t that difficult was it? It just took some time. That will be about the only expense you will incur on your journey to Internet stardom, aside from hosting charges, which we will visit a bit down the road.
Now, we are going to talk for a few minutes about deciding what to actually “name” your site. There are a few factors to weigh before you think of something real cute that you may want to name your site. Wait! Don’t get your payment card out yet. Naming your site should take a bit of serious thought and some research. You should try to think of a name that can be readily identified with you or your product; this will be what you will use to build your brand.
If, for some reason you are still doubting about whether or not you want to be connected, read the following example.
A friend of mine recently completed a series of paintings. After she had the paintings professionally photographed, she placed one of the images on her Facebook page. Within an hour the painting was sold. Had she not had that avenue, it would have probably taken her months to sell it. Granted, she had already built her list, selected her URL (domain) name, and begun the “branding process.” (we’ll get into social media much later)
It took this artist about a year to get to this stage, most of it being planned out ahead of time. It does work much better if you can work with some sort of outline.
If you are working with your own, personally created, items, it could be best to title your site using your name or some derivative: first/last, first/middle initial/last; last/topic.
Examples using my name:
• www. andersonphotoarts.com
You may want to consult with a few of your friends and some selected family members about the actual name. It may not be rocket science, but it is something that will stay with for quite a while, so whatever the amount of effort you put into the naming process the better it should work out for you.
If any of you have any questions or considerations about this process, let me know. Get out that notebook, tablet, lined yellow pad, etc., and get going!
The next topic will be about preparing your work for Internet presence.