For the last few months I have been working very hard on producing a project for the “crowdfunding” site, Kickstarter. When I first thought of doing this project it was in light of a wide variety of positive reponses. I then took a look at Kickstarter, and reviewed a few of the projects. One thing became very evident, at first sight: in order to experience Kickstarter success you had to prepare very diligently. You can view my project at BuskerBags.com.
For those of you who have no idea what I am talking about, putting it simply, Kickstarter is a site that offers projects for the world at large to fund. An idea is presented by an individual or company, and a base goal amount of money is set by the producer of the project to reach. If that goal amount is not reached, the project is not funded.
The projects that were eventually funded had one thing in common. The projects that were not funded also had one thing in common, for the most part.
Funded projects were very well developed, with good writing describing the project and excellent information about the project producer, as well as a compelling video. It makes for positive viewing when all elements are in place, and the project “shines.”
Projects that went unfunded were not as well developed. The videos looked very amateurish, and most of the writing wasn’t very polished. As in all things in the marketing and promotion world, presence is EVERYTHING!
If you have a photo project in mind you are considering for Kickstarter (KS), do your homework. On the KS site, there is a wealth of excellent information about how to present your project, from the writing to the video. It is, basically, no different from any other form of marketing. Using a very time-worn addage, “you only get one chance to make a good impression.”
There have been 70,840 projects launched on KS since its inception, with 2,349 coming in the field of photography, resulting in 845 being successfully funded. You can see that the odds are not with you.
This is just the tip of a very big iceberg. There are, however, several items that you will need to pay absolute attention to:
• The description of your project
• The neccessity of a good video
• A good description of your relation to the project
• An image of you somewhere in your presentation
• Making sure your goal amount is enough to cover ALL the expenses
If you choose to do a KS project, I wish you the best of luck. Be sure to let me know how it works out.