As most of you know, I am a book fanatic. I enjoy reading just about everything I can get my hands on when it comes to photography. Marketing and promotion and another two of my favorite topics.
A few months ago, I picked up the second edition of, “Problogger, Secrets for Blogging Your Way to a Six-Figure Income.” I’m still working of the six figures, but the material in the rest of the book is very timely and packed with pertinent information.
In the process of working on this blog, I picked the book up again, after I had set it down a few weeks ago. As is the case with most of the books I read that have loads of great information, this book has more dog-eared pages than I can count. I thought, for this post I would share with you how the authors, Darren Rowse and Chris Garrett, suggest how you can create useful content for your blog.
Creating Useful Content Today
• Add Value: Don’t just report the same news that everyone else is reporting; add value to it by expressing your opinion, analyzing it, helping readers interpret it, and so on. If your blog is a “newsy”-type blog, the next time you write a post, take a moment before hitting “Publish” to ask yourself if you’ve added anything to the story.
• Ask Questions: Asking questions brings you closer to your readers and gives you insight into how they think. This works better on some blogs than others (the topic and reader numbers come into play), but a real question for readers is a great starting place for useful content.
• Mine Your Feedback: Your comments and inbox are rich sources of relevant material and burning questions. If readers take time to ask you a question, you know it matters to them—and more than likely to many of your other readers, also.
• Tell Your Story: Telling your story (in pictures or words) can be very powerful. Put yourself into your posts; talk about how you learned what you are talking about. Give examples, be humorous, and express emotion. Readers want to connect with you, and telling a story rather than “just the facts” helps bring the topic alive.
• Entertain: Be humorous, irreverent, fun, push boundaries, surprise your readers, include a little spice. Use entertaining pictures, video, audio, and so on. Be playful.
• Inform: Produce “How To” or “Tips” posts. You might also want to do “Introduction to…”-type posts. Ask readers what they want to learn about and then answer questions.
• Build Community: Write inspirational posts with heart. Pay a lot of attention to the readers you have, ask lots of questions, answer their questions; empower people to contribute as much as they can. Warmth, welcoming, and discussion are the keys to a great community.
What have you found that works with your site? If you are already have a blog. If you don’t, what are you waiting for?