A few days ago I received the recently updated and expanded “I’d Rather Be In the Studio,” from Alyson Stanfield. I know I have extolled the virtues of the first book, on several occasions, but this new edition towers over its predecessor.
Since it has been rather blustery this weekend, I have taken it upon myself to go through the new book, and pull out some selected points of interest, that may serve to either get you motivated to progress in your field, or to get you off your butt and moving. I know that last phrase was rather harsh, but that’s how I “speak” to myself when I find that I am lagging…
For instance, I now produce several email newsletters, which have varying degrees of success. I found that at this point of time, it is not wise to sit on your supposed laurels, and relax, professionaly speaking. It is not good for you or your product. If you are interested in joining the newsletter “movement,” here are a couple of pointers from the book that might serve to inspire you:
Plan It: Before you begin your newsletter, plan! Planning your newsletter well in advance of its appearance allows you time to get it right. Decide how frequently you will publish your newsletter, make sure the schedule is realistic for you, and add the deadlines to your calendar.
New to the updated book:
• Fresh chapter (21 pages) for applying Facebook and Twitter
• Revised blogging section for attracting readers
• Social media tips sprinkled throughout the book
• Updated and expanded resources
While some of you may think that this book would have little or no interest for you, I would argue that there is something in here for anyone trying to make a living in the creative world. I have only had this book for a couple of days, and it is alread dog-eared beyond recognition! This is a definite add to your marketing and promotion library.
While you are in the process of purchasing this great book, be sure to sign up for her ArtBiz Coach e-newsletter. I really don’t think you will be disappointed! Click on the link, below, for additional information on the book.
Listed below are some key elements from the previous edition, as well as new additions:
• 32 Ideas for when you need something to write about
• 26 Routines to stop procrastinating and start marketing your art
• 19 Categories for your art inventory records
• 15+ Stories from artists who implemented creative promotional ideas
• 12 Tips for dealing with the media
• 11 Rules for your marketing material
• 10 Steps for a more effective artist statement
• 5 Key elements of your fan page on Facebook and your Twitter account
• 9 Types of tweets on Twitter and how you can use each one
• 4 Tweet makeovers (and why)