As we continue to build our creative life and work, many times we are faced with situations that may cause us to stop and take a breather; a moment to reflect. At these times, we sometimes reach a cross-road, one that we may not want to traverse. It is at these times that we need that little bit of inspiration, that piece of the puzzle that enables us to continue on our chosen photographic path. In the book mentioned below, I have found many of these, which are referred to as “No-excuse Principles.” I have selected a few for you to ponder, to reflect on, to use as your own jump-start.
I take a few of these “No-excuse Principles” from the great art marketing, must-have book, I’d Rather Be In the Studio! by Alyson B. Stanfield. These principles are at the end of each chapter, and, basically sum-up the chapter. I offer few below these as jump-starts to your marketing process, if you are mired in responsibilities, or just plain stuck.
Define Success for Yourself
• Don’t let anyone define success for you. You are in charge. What works for some photographers may not work for you. It’s up to you to forge your own path.
Organize Your Information: It All Has to Go Somewhere
• You won’t do an efficient job of promoting your photography or maintaining critical relationships if your records are a mess. Spend time on what’s most important, not on looking for stuff.
Live With Routines to Free Your Creative Mind
• Building your photographic art career is hard work. It takes discipline and dedication. Taking control of your time is taking control of your career and your life.
Differentiate Yourself: The Power of Your Artist Statement
• Your artwork doesn’t speak for itself. The process of writing your statement will give you the confidence (and words) you need to connect with new audiences as you promote your work in formal and informal situations, as well as through text on your Web site, blog, applications, and in media releases.
Fill the Rooms: Speak and Teach to Become an Expert
• Speaking and teaching spotlight you as the leading advocate for your art. A room full of people means a bigger audience. Those who see and hear you in person are more likely to be raving fans that will help you fill rooms in the future.
Create a Portfolio to Knock Out Your Competition
• The marketing materials in your portfolio reflect the image you want to project to the world. Maintaining control of how they look means you’re in charge of your image, which is a good place to begin.
These are just a few of the hundreds of great tips that are designed to make you think a bit harder about what you want to achieve with your chosen creative path, whether it be in photography, sculpting, fine art painting, or otherwise, within the covers of this book.